In Tale of a Top- 10 App, Part 1: Idea and Design, the author starts talking about his app, Grades. It didn’t make much money, but it was a big success. There were some competitors in the app store, but that is the nice thing about the app store – you can easily browse apps and find what you’re looking for by price and ratings. The very important thing is user experience and how the user can easily use the app. These were the three steps the author took to make sure the app was easy to navigate:

  • Analyze users’ daily experience without the app — i.e. identify the problems they currently face.
  • Brainstorm ways that an ideal app could solve those problems.
  • Choose which problems to focus on, and decide which features were feasible for the first release.

Then he took actual steps to build the app, Step 1: Define Personas, Step 2: Map the Personas’ Experience Without the App, Step 3: Brainstorm the Ideal Assistance, and Step 4: Kill the Baby. Not literally killing a baby, just getting rid of most ideas and creating new ones, because most of your first designs are going to be worthless in the beginning. Then you find your concept statement or definition. After that you need a theme and details and people to test your app design and etc. These things will help it all to come together. The most important thing is testing. This will help you to debug any problems you come across.

In Tale of a Top- 10 App, Part 2: Marketing and Launch, the best thing to do after all of the hard work of brainstorming and testing is to market the app. It starts from day 1. You can do it yourself if you are broke or build a team. The author of the article followed these steps to make it happen:

  • List influential people.
  • Actively monitor.
  • Go where they are.
  • Do cool stuff.
  • Cultivate long-term friendships.

Most importantly is creating buzz on social media like Twitter. You need to pitch the idea to people as well. After all of that you may or may not have a successful app.

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