Chapter 7, The Big Bang Theory of Web Design, starts out with the site identity and mission. You have to make the landing page show what the site is and about. The site needs to have hierarchy and a search bar at the top of the navigation. There should also be “teases,” something to entice the viewer to keep them on the site, as well as content promos, feature promos, and timely content. It should be updated frequently. You need to include shortcuts and registration. This is if you need to sign in or up for something. Include deals if the site is for shopping. The homepage needs to appeal to EVERYONE. Everyone coming to the site has different interests and views, you want to appeal to them so that you can get more traffic.
The homepage of any site needs to answer the four big questions, “What is this?”, “What can I do here?”, “What do they have here?”, “Why should I be here – and not somewhere else?”. These questions need to be answered easily and quickly without thinking too hard. This is why its call the Big Bang Theory of Web Design, because it is based on the idea that the first few seconds you are on an unfamiliar site are critical. But now days people are more likely to skip right past your homepage. They are more likely to enter your site by clicking on a link in an email, blog, or social media that will take them deep within your website.
There are three important places on the homepage where we expect to find statements of what the site is all about. First is the tagline, usually under the logo. Then there is the welcome blurb, usually at the top of the homepage giving some detail of what the site is. And then the “learn more” link or button which will take you to the about page on the site. Some have videos or just a couple paragraphs. Use as much space as necessary, but not anymore. Some sites need a lot of room to convey what they’re about. Do not use the mission statement as a welcome blurb either. And nothing beats a good tagline. They get the message across quickly and efficiently.
9 Essential Principles for Good Web Design:
What Constitutes Good and Bad Web Design?
The Best Designs: Templates