Reading Response:

In chapter 3 of Don’t Make Me Think it talks specifically about Billboard Design 101 and what you need to achieve a good design. “The rule of thumb is that you can – and should – be as creative and innovative as you want, and add as much aesthetic appeal as you can, as long as you make sure it’s still usable.” Another rule learned is clarity trumps consistency, but also consistency is something to strive for when creating an app or site. Visual hierarchy is talked about as well and there are three traits to look for, Larger, bolder, distinctive color, and things related visually, and then things that are “nested” visually to show what’s part of what. Some other things talked about are to make clickable objects obvious and break up pages so that the view knows what they are looking at. This should be embedded into our brains by now. As well as making the site/ app easy on the eyes and clutter free and formatting the text.

In chapter 4 it starts out talking about how the viewer wants the experience of getting to a page to be mindless. It shouldn’t take a lot of clicks to get to a page or link. It makes a reference to the mindless game of twenty questions.  Sometimes you have to give the viewer guidance which should be brief, timely, and unavoidable. These should be obvious to a designer. They should know to make the experience as painless as possible.

Chapter 5, “Omit Needless Words,” it states that when writing for your site/app to never include needless words or sentences. No viewer wants to have to read through unnecessary type to get the information they truly need. “It reduces the noise level of the page, it makes the useful content more prominent, and it makes the pages shorter, allowing users to see more of each page at a glance without scrolling.” So less is more and actually better for your site.


Becky Simpson

Becky Simpson is a graphic designer and illustrator. Her work is very inspiring to me because she creates the work that I aspire to create one day. The site is also very simple, clean, and cute. It displays her portfolio work nicely and she has her art on her landing page rather than an about page. When you click on a picture it expands it at the top of the page where you can see the other work underneath still instead of opening it to another  tab. For her about page she has a Vimeo of herself and she has a blog page, shop page, and contact page. Her layout is simple and what I would like to see in my portfolio site.

becky simpson

Thomas Pomarelle

When going to Thomas’s page, the landing page welcomes you. His logo is easily identified in the left hand corner. Some other sites I have viewed do not show the logo. I want my logo to be front and center of my portfolio site. It is how people remember you. If you scroll down it shows all of his work in thumbnails and when scrolled over it says what it is. He only has a portfolio, about, and contact page which is what I want. Keeping it simple is the way to go. He uses a combination of serif and sans serif fonts throughout. The pages are found in a hamburger button which brings you a drop down in the header when clicked on, showing you portfolio, about, and contact, as well as his social media links.

Thomas p

TRZOWN – Kirk Wallace

Going to Kirk’s site you can see his logo/mark on the landing page in the top center and then the different pages beneath it. It has all of his art work below ready to click on. His site is also a shopping opportunity if you want to purchase his art. I love his illustrations and the way he has his site set up. He only has a work, shop, about, and contact page. His is far more simple than others’ sites. The pictures are displayed as smaller thumbnails and then when clicked on they expand to their own page and have a little about excerpt.

kirk wallace